CAMPAIGNS
“...nobody reads ads. People read what interests them - sometimes it’s an ad.”
— Howard Gossage
A campaign is a focused and coordinated effort of all external-facing elements of your business onto a single objective - to enhance sales, build awareness, engage new stakeholders or launch a new servivce or solution.
Campaign success is not just dependant on the seamless coordination of all these efforts but also a ‘Big Idea’ at the very core of the campaign. David Ogilvy attested however ‘I doubt more than one campaign in a hundred contains a big idea’. In many ways, a 'big idea' encapsulates the thought - it can be more accurately interpreted across borders, more easily regionalised, making it more meaningful to your audiences, anywhere.
How we can help:
At SYNMA, we believe if you have something relevant to say, it’s worth investing the time to precisely get your message across and understood by your audience and ensuring campaign effectiveness by design.
We factor the channels, crystallise the core campaign idea and build multi-layered messaging to target your audiences. Our campaigns maintain a longer story-arc, allowing for an additive level of recognition and engagement, improving overall impact - Unless you’re driven by week to week retail sales, the longer and more consistent a campaign is in market, the more traction it will gain.
Services:
- Research
- Campaign Design
- Campaign Execution