RESEARCH AND INSIGHT
"If you wish to persuade me, you must think my thoughts, feel my feelings, speak my words."
— Cicero - Roman Statesman, Lawyer and Academic 106-43 BC
Research, analysis and insights elevate you over your competition. Beyond customer and persona forensics, product research and brand awareness and intent studies, there are research activities that can really differentiate a business:
- Leveraging the data generated as part of your core business as flagship content, to assert presence as an industry thought leader or
- Developing empirical market models to help decisioning, strategy and scenario planning
Industry insight opens doors and broadens access across your customer base. Persona insight helps you better understand and target your customers. These are the cornerstones of marketing as the right message sent at the right time to the right target, informs and motivates action.
How we can help:
Research, insight and intelligence is in the blood of SYNIMA Group. Each partner has worked in, led and directly run research projects, large to small, encompassing not just the elements above, but everything down to AB testing of email design. Frankly, it's really interesting and impactful when done right!
SYNIMA brings experience in the design leadership and implementation of research programs, and crucially the evangelization and implementation of findings, to help better position your business or proposition.
Services:
Research and analysis covering:
- Industry
- Sector
- Persona
- Primary
- Qualitative
- Quantitative