PRODUCT MARKETING AND MANAGEMENT
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come."
— Steve Jobs
The purpose of product marketing is to bring a product to market and promote it to target customers. Great product marketing however delivers a story, so compelling that your customers become your advocates and storytellers.
Most of us didn't experience the 1949 unveiling of VW's iconic Camper Van, however through the 50's and 60's and to this day, it still evokes warm images of endless summers, friends and family, and a simpler, more caring time. So was it any surprise that VW's announcement of the new, electric version (ID Buzz) was to an anthem of Simon and Garfunkel's 'Sound of Silence' (electric... silent), to beach imagery and moderno-hippy, environment-conscious, happy-camping family. Sounds like a run-away success, when you can buy one!
A clear product strategy is essential to delivering a product proposition - especially one that creates a contextually relevant, emotional connection. The more accessible and compelling, the more your salespeople, distribution and customers will understand it and the more successful you will be.
How we can help:
SYNIMA Group has the expertise and experience to manage individual and diverse product portfolios, develop product, solution and portfolio positioning, and execute product, solution and portfolio launches.
Services:
- Market, Customer and Competitive analysis
- Product positioning
- Value propositions
- Product / Solution messaging
- Launch strategy
- Sales enablement
- Naming strategy