MARKETING PROCESS AND PLATFORMS

How marketing has changed over the last 15-20 years! Micro-targeting personas, custom-serving ads, building behavioural models and the ability to identify anonymous web traffic, is all a far cry from buying ‘AB, prime-time ad space’ or a ‘Double-page spread in Condé Nast’. 

Supporting the digital revolution of advertising is a vast amount of data, and a wealth of tools, under a banner of ‘MarTech’. A Gartner study of CMO’s across North America and the UK shows more than a quarter of marketing budgets are allocated to Marketing Technology ‘MarTech’ (https://www.gartner.com/en/marketing/insights/articles/4-key-findings-in-the-annual-gartner-cmo-spend-survey-2019-2020), and core investment priorities are in data and analytics moving forwards. 

The question is which are the right marketing platforms, processes and organisation, to support your industry, and to deliver the expected user-experience, data insight and learning for your business. 

The answer is dependent on your objectives, current infrastructure, data and expertise, and most often takes shape as a journey the business embarks upon. That journey develops not just marketing technology, but team skills and processes - And as more sophisticated insights evolve, the business starts to ask more sophisticated questions and so it goes on.

How we can help:

Whether your business serves B2C, B2B or B2B2C, SYNIMA Group have deployed systems and perhaps more importantly, organized the people and processes leveraging those systems to successfully deliver the marketing capabilities needed for an evolving businesses.  

We believe form follows function so platform selection is led by your needs. An enterprise-class CRM and MA system, customised and supported by a team of IT professionals does not suit a SME, who might value more from an integrated marketing toolbox delivering CMS, CRM, Email Marketing and analytics.  

Establishing the right marketing infrastructure for your business provides a path to successfully scale operations to a growing customer base.

Services:

  • Marketing processes and systems design
  • System implementation
  • Data analytics and insight