FRACTIONAL CMO: LEADERSHIP TO DRIVE MARKETING TRANSFORMATION

"If everyone is moving forward together, then success takes care of itself."
— Henry Ford
A winning marketing team flourishes with a successful CMO. The CMO role not only embraces chief brand architect and evangelizer, but also ensures the processes, tools and skills of the marketing team are robust enough to represent the changing needs of your customers, driving business, service and product innovation and ultimately delivering profitable growth. 

Are you:
  • Starting a Marketing team?
  • Looking to optimize, upskill, transform or even reduce an existing team?
  • Concerned about launching and growing a critical new product, business area or technology?
Each and every business carries its own, unique set of needs - There is no one-size fits all CMO - as there is no one-size fits all marketing organization. You need the benefit of experience and knowledge when considering how to build, augment, manage or lead this critical competence. Larger and more established businesses with existing teams may be considering appointing a CMO role - however sometimes this may be cost-prohibitive. Small or medium sized enterprises may need a turn-key marketing solution to 'plug-in' to an existing team. 

How we can help:

SynimaGroup’s Fractional CMO service should be able to help. With decades of CMO experience across companies at every stage, SynimaGroup can bring experience and proven success to your organization by: 
  • Developing strategy, campaigns, events, communications and events
  • Optimizing of the product, marketing and sales interfaces to drive leads, revenue and margin
  • Clarifying, updating and refreshing your brand and messaging
  • Organization optimization, upskilling and focus 
  • Effective agency and resource management 
  • As well as motivation, clarity and management to your existing and new resources
All of these are delivered based on clear measurement and KPIs….and without all of the overheads of a traditional hired CMO.

Services:

  • Interim CMO / Marketing leader Management 
  • Full Marketing Team, integrating into existing leadership