SALES ENABLEMENT AND TRAINING

‘On average, customers progress nearly 60% of the way through the purchase decision-making process before engaging a sales rep’ according to CEB.

Today’s buyers are in a stronger position than ever to research and compare competitive offerings. Product performance, service responsiveness and even employee satisfaction are matter of clicks away so that puts the obligation on you to integrate into their research cycle as early as possible.  

A well-trained team backed-up by a robust set of content goes a long-way to add value. So does your CRM serve up content relevant to customer, persona and funnel stage within a sales rep’s dashboard? Do you know what’s been provided to any given customer, whether they have reviewed and if it’s time to follow-up? What’s the process to capture sales-rep’s needs to bridge content gaps?

How we can help:

At SYNIMA we believe it is marketing’s job to ensure sales have what’s needed at any given stage of a customer engagement. From historical customer behaviour, intelligence, instant access to relevant content, and the process to bridge any content gaps. 

Services:

  • Persona research 
  • Needs capture to content development 
  • Live and video training 
  • Platform expertise to bridge marketing systems