CONTENT DEVELOPMENT
“We tend to look at content as standalone assets and evaluate performance in a vacuum, cherishing those assets that perform well and discounting those that don’t. But there’s more to consider. We need to look at content metrics that reflect how well our content is at playing nicely with other content. In essence, how good it is at guiding progress - becoming a conductor for engagement and intent”.
— Ardath Albee
When there is a burning question, a search-engine and the internet is often the first place people turn. This behavior has a direct relevance to content marketing for your business and its overall visibility.
Search engines reward high quality, relevant and authoritative content with higher search rankings and greater visibility. Why is this important? A team researching ahead of a possible RFQ do so anonymously. By the time they actively engage you, the decision-making cycle is mostly complete. By then, new business may already have been lost as you become an ‘also-ran’ in a bidding cycle. Therefore the earlier you can engage during their research process, the higher the probability you’ll convert to your way of thinking and the greater probability you’ll have of winning that new business.
Content is the first port of call to build new prospects. And it's those new prospects that form your future customer base.
How we can help:
We believe every item of content should naturally fit with every other, helping to build a bigger picture and vivid narrative for your proposition and business. After all, your content should not just inform but actively work for you, stimulating sales-ready actions and helping establish your business as authoritative and visible.
What's more, content in the online world is a great leveller - as many people ignore paid search advertising instead preferring to focus on organic search results, operating this process correctly can provide any business with the presence of multinational.
Services:
- Content Strategy
- Content Planning
- Content Creation