"Democratizing the narrative"

Tom Satchwell, Co-Founder & Partner, Synima Group • 13 June 2023

The importance of democratizing your narrative

As a CXO you understand the importance of explaining the value your products, services and business brings to clients, shareholders, investors and your own employees.


"People buy from people". New business is driven by relationships, trust and a crystal-clear articulation of what you provide, in terms relevant to your customer. The same is true for raising capital - And for turning your own employee base into evangelists (your ultimate sales and marketing team).


Frequently businesses mistakenly make this the responsibility of a single individual, moved meeting to meeting as the sole teller of the ‘complete’ story. This limits the ability to broadcast your story and also places undue pressure on that individual.


Synima Group "Democratize the narrative", simplifying your value proposition, pitch or brand narrative, most importantly making it accessible, understandable and repeatable by all employees - And of course, the more who 'get-it', the more it gets passed it on, and on, and on...


From SMEs to corporates across tech, retail digitization and services markets, businesses seek our help to crystallize their value proposition and narrative. Our work has helped customers raise capital from the world’s largest PE Firms; Credibly share their vision of the future, and accelerate their sales funnel.


Synima Group is a strategic marketing consultancy, helping customers shape their future business.  Get in touch - Fill in the form below and a partner will contact you.

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